Joyride Indoor Cycling / Case study
Joyride: a website that leads to a reserved bike
A vivid website and custom booking system for an independent indoor cycling studio in Camden. The public experience brings the timetable, pricing and bike reservations together.
The job the website does
A visitor needs to understand the studio, find a class and see how to take part. Joyride’s public site gives that journey a distinct identity while keeping the timetable and pricing visible.
The work includes both the website and a booking system custom coded around classes and bike reservations. That makes it a useful example of how a public website can connect to a specific customer action.
A clear path through the experience
- Get a feel for the studio. The visual language reflects the energy of an indoor cycling class.
- Find the relevant class. Timetable and pricing information support the decision.
- Reserve a bike. The bespoke booking system handles the next part of the customer journey.
The delivered work
The result is a live studio website with a route from the class timetable to a bike reservation. The public site is available to inspect below.
This case study describes the delivered functionality. It does not claim a measured increase in bookings or revenue.
When this approach fits
A focused business website can provide a strong public presence. When a customer also needs to book, join or complete a specific transaction, the project may need additional functionality shaped around that work.
Joyride’s custom booking was separately commissioned. It is outside DevMuse’s £1,200 five-page website package.